Eukanuba is one of the oldest and most respected professional pet-food brands for dogs and cats in the world. Founded in 1969 in the USA, it has always positioned itself as nutrition that maximises benefits for the animal rather than cutting costs. The name “Eukanuba” comes from jazz slang and means “top class,” which reflects the company’s philosophy.

Today, Eukanuba food is produced in Europe at facilities certified to the strictest quality standards. The brand has been present in Latvia for more than 20 years and has earned the trust of professional cynologists and breeders, as well as everyday dog owners who want the very best for their pets.

Philosophy and approach

Eukanuba believes dogs should be fed like carnivores, not like humans. That’s why its recipes are built on high-quality animal proteins (chicken, lamb, fish) rather than cereal fillers.

Special attention is paid to professional needs: Eukanuba offers diets for service, sport and working dogs that require higher energy levels, joint support and maximum endurance. This is why the brand is widely used by dog-training schools, cynologists and kennels.

Eukanuba includes only what a dog truly needs for health, strength and longevity:

Animal-based proteins — for muscle development, stamina and energy.
Optimal balance of fats and carbohydrates — to sustain activity.
Natural prebiotics and fibre — for healthy digestion.
Glucosamine and chondroitin — for joint health, especially in active and working dogs.
Antioxidants — for a strong immune system.

Formula development

Eukanuba collaborates with veterinarians, cynologists and research centres worldwide. Every formula undergoes clinical testing and is developed with a dog’s age, size, activity level and specific needs in mind.

The brand’s goal is to improve dogs’ lives through proper nutrition—prolonging their active years and preserving their natural qualities.